Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse the … Read the full story by Laurie Sullivan

PageScience's product, PageMatch, analyzes and gives a score for a high volume of Web pages every week, helping healthcare marketers find publishers and platforms that are good matches for ads. Read the full story by Ben Frederick

Likely inspired by the popularity of WhatsApp and Google Hangouts, Facebook's Messenger app will now let Android users communicate with friends via SMS. On users' screens, SMS conversations can be … Read the full story by Gavin O'Malley

Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt the technology, but slower growth doesn't … Read the full story by Ben Frederick

Microsoft's acquisition of LinkedIn -- its priciest to date and likely the most data-driven -- could set an example for the challenges organizations will face when acquiring large sets of … Read the full story by Jess Nelson