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PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesday a partnership with app monetization company ironSource. PerimeterX's Bot Defender product is joining
forces with ironSource's Ad Fraud … Read the full story by Philip Rosenstein
News
Executives at four of the 15 companies named on the Yahoo's patent and application citation list had spoke with TurboPatent about the valuation of the portfolio, Search Marketing Daily has … Read the full story by Laurie Sullivan
Commentary
The recent study of media transparency conducted by K2 Intelligence on behalf of the Association of National Advertisers (ANA) opened a closet door exposing a ton of skeletons in the … Read the full story by Evan Barocas
News
Shutterstock announced Tuesday a licensing deal with Google that gives marketers access to a library of 90 million images to use with their advertisements running through Google's AdSense, AdWords and … Read the full story by Laurie Sullivan
News
The partnership with Neustar adds to Dish's consumer profiles, giving marketers more granular options in targeting Dish's nearly 8 million U.S. addressable TV homes. Read the full story by Wayne Friedman
News
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, with 66% of survey participants saying they will use more
behavioral-driven triggers in … Read the full story by Jess Nelson
Commentary
Location tech has evolved to an impressive level of precision. The real obstacle is how location-a single signal, one data point among a vast data set-is leaned on to define … Read the full story by Scott Swanson
News
Google announced several updates to Shopping Campaigns Tuesday, such as a new look for broad or non-branded product queries. Read the full story by Laurie Sullivan
News
Concerns over access to data by Pokemon Go surfaced after players noticed the permissions granted to the game when signed in to Google accounts. Read the full story by Laurie Sullivan
News
Hearst appears to be committed to building its branded-content offering. Kleinman will play a significant role extending Hearst's platform to its global network. Read the full story by Sara Guaglione