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The Audience API helps brands retrieve demographic data across 10 user models, as well as at the intersection of a combination of any two. One input is a list of … Read the full story by Gavin O'Malley
News
The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad networks, DSPs, DMPs and agency trading … Read the full story by Ben Frederick
News
"If you focus on the customers and giving them the things they like and need, you can capture more market share," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "It's … Read the full story by Tanya Gazdik
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Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announced a partnership to test real-time vehicle data and analytics for digital billboard inventory across select U.S.
markets. Read the full story by Tobi Elkin
Commentary
Warner Bros. is in hot water with the FTC because of a social media influencer campaign that didn't clearly disclose that influencers were paid to promote a video game. Read the full story by Erik Sass
Commentary
As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get. Even though just past the … Read the full story by Chuck Martin
Commentary
Amazon Prime Day, the online retailer's annual event full of flash sales and great deals, experienced a hiccup on what was to be one of their busiest shopping days of … Read the full story by Laurie Sullivan
News
BitTorrent will make some news of its own when it begins live streaming its network-BitTorrent News-at the Republican National Convention, which begins Monday. Read the full story by Laurie Sullivan