Top StorySocial-media marketing firm Sprinklr just raised another $105 million at a valuation of $1.8 billion. Most recently, Sprinklr acquired social visualization platform Postano. Read the full story by Gavin O'Malley
NewsEvery day on the platform, users and businesses send 7 billion photos, 1 billion messages, 22 million gifs. So far, users have played the equivalent of 975,000 NBA season's worth … Read the full story by Ben Frederick
- News
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Project to automate its audio inventory. Read the full story by Tobi Elkin
CommentaryRetailers have websites and many have a mobile app, but most seem challenged in figuring out how to integrate their mobile approaches into their overall market strategy. But that's hardly … Read the full story by Chuck Martin
- Commentary
Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems. Read the full story by Tobi Elkin
NewsGoogle simply needs to build the technology to explore another reality -- whether augmented or virtual -- into the Android operating system running on mobile devices, which most people carry … Read the full story by Laurie Sullivan
- Commentary
With 360 video, brands will need to learn how to create engaging, open experiences where they're not fully in control. For those that can pull it off, the rewards will … Read the full story by Nils Forsblom
- News
A new study by WideOrbit finds that 73% of media buyers expect to spend up to half of their TV advertising budgets on programmatic TV in 2017. Read the full story by Tobi Elkin
