Verizon bought Yahoo's core assets for billions, but analysts and industry insiders can't seem to agree on which company got the better deal from the acquisition announced Monday. Can AOL's … Read the full story by Laurie Sullivan
Intel has signed on three YouTube influencers to "unbox" the story of their commitment to using only conflict-free alternative minerals to make their processors. Read the full story by Laurie Sullivan
YP (formerly YellowPages), has announced the release of an audience-tracking product, called Audience Cartography, which provides heat maps of a mobile audiences' physical locations. The product uses mobile display ads … Read the full story by Ben Frederick
"In a culture that finds it so easy to make fun of Millennials, we'd like them to know that Chevy understands and respects them," Chevy's Mary Kubitskey tells "Marketing Daily." Read the full story by Tanya Gazdik
When Verizon and Yahoo finally announced Monday morning they had made a deal, many of the secrets advertisers had been waiting to learn escaped like a tightly wound jack-in-the-box being … Read the full story by Laurie Sullivan
Watson, IBM's cognitive computer able to make decisions in real time, is now using data to enhance the company's own ad buys. Read the full story by Philip Rosenstein
Schoenfeld has already fostered partnerships with Samsung and Tyson Foods at TPT. He says his top priority as VP of brand partnership sales will be "working with our editorial team … Read the full story by Sara Guaglione
Vungle, a video ad network, announced revenue growth of 400% in China since the beginning of 2015. This growth comes on the heels of the company opening offices in Beijing, … Read the full story by Ben Frederick