Top Story
MDC Partners' Varick Media Management this morning unveiled the release of RECO, a proprietary decisioning engine capable of analyzing and optimizing a programmatic campaign's performance based on the
supply of … Read the full story by Joe Mandese
News
Apple is following in the footsteps of other tech and automotive companies by offering hackers $200,000 to find iOS and iCloud product flaws and holes in its code. Read the full story by Laurie Sullivan
News
Some 37 million searchers used the Bing Network -- including 27 million unique searchers who were not reached on Google -- for 103 million technology-related searches, and accounted for 30% … Read the full story by Laurie Sullivan
News
Insert has a catalog of pre-built app features that marketers can slot into apps without the need for App Store approval or even coding. It's just aised $10 million in … Read the full story by Ben Frederick
Commentary
There's a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences -- and audiences are considerably more complex than merely accounting for
demographics … Read the full story by Tobi Elkin
News
Oracle's data analytics will allow Forbes to work with ad partners to develop custom segments. The company's technology helps the publication target consumers across all channels and devices to create … Read the full story by Sara Guaglione
Commentary
I read a story this week about how at the Summer 2016 Television Critics Association tour, National Geographic, TNT and TBS announced with great pride that they were soon going … Read the full story by George Simpson
News
Two Democratic lawmakers are calling on the Federal Communications Commission to address privacy risks posed by interconnected cars. Read the full story by Wendy Davis
News
"It's a natural tie to the feeling that I can do more, learn more and be more," Ford Digital Marketing Manager Lisa Schoder tells "Marketing Daily." Read the full story by Tanya Gazdik