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Bing released an upgraded URL for Bing Ads Tuesday to provide an easier way to manage and track URL performance and changes. Read the full story by Laurie Sullivan
News
Marketing technology company Amobee announced on Tuesday the release of Amobee Triggers, a product providing clients the ability to target users based on a conjunction of offline and online data. … Read the full story by Philip Rosenstein
Commentary
Once an Internet-connected object reaches mass scale, it's likely to stay there for some time. The smartphone is there now. It took a number of years for the masses to … Read the full story by Chuck Martin
News
"The Wall Street Journal" is making changes to its strict paywall, testing out a 24-hour guest pass for non-subscribers. When a reader accesses a "WSJ" story shared by a subscriber … Read the full story by Sara Guaglione
Commentary
By 2017, it is predicted that a third of Internet users will be using some form of ad blockers. The problem is no longer coming; it is already here. And … Read the full story by Susan Frech
News
Oracle announced the launch of a new B2B data marketplace on Friday within its Oracle Data Cloud, aggregating both internal and third-party data for more effective account-based marketing. Read the full story by Jess Nelson
News
Half of U.S. shoppers ages 25-34 buy something online at least once a day, according to the DigitasLBi 2016 Connected Commerce study -- which also found that a growing number … Read the full story by Larissa Faw
News
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by Chinese investors Tencent and Foxconn, a … Read the full story by Ben Frederick
Commentary
Popularity aside, how is Pokemon Go doing financially? Pretty well, according to fresh findings from the pollsters at YouGov. So far, players have spent (wasted?) more than $250 million on … Read the full story by Gavin O'Malley