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It's the end of an era as the curtain comes down on Gawker.com after 14 years prodding and pontificating on the media industry. Most of Gawker.com's current editorial staff will … Read the full story by Erik Sass
News
Facing increasing competition from mobile app stores, Facebook has enlisted Unity Technologies to offer more tools and services to game developers. Read the full story by Gavin O'Malley
Commentary
Without sound, video ads lose the music, dialogue and much of the emotional resonance that make them such a unique medium for brands. Read the full story by Yan Moukoury
News
Email marketing company Campaign Monitor released a new marketing automation feature on Wednesday that makes segmentation as easy as drag-and-drop. Read the full story by Jess Nelson
Commentary
For every new dollar of digital advertising budget spent in Q1 of 2016, Google and Facebook earned 85 cents, according to Brian Nowak, a Morgan Stanley analyst cited in the … Read the full story by Christian Baesler
News
Ad-tech firm Videology announced that it has enhanced its ability to use predictive targeting to improve its performance against Nielsen's Digital Ad Ratings (DAR) and comScore's validated Campaign
Essentials (vCE) … Read the full story by Tobi Elkin
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More publishers are turning to events as an opportunity for new revenue streams, as print advertising revenue continues to decline. Bonnier jumped on this new form of brand reach when … Read the full story by Sara Guaglione
News
In a surprising twist of events, Seattle-based Moz, a 12-year-old maker of marketing software, will cut 28% of its workforce as part of an initiative to refocus on search engine … Read the full story by Laurie Sullivan
News
"The New York Times" is shutting down its NYT Now App, a free app dedicated to curating a list of the day's top news stories in an effort to attract … Read the full story by Sara Guaglione