Pinterest is best known as a network for sharing and saving images. Yet saving written articles is already a popular pastime among users. The Instapaper acquisition is designed to bolster … Read the full story by Gavin O'Malley

While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. Second-quarter 2016 advertising rose 2.5%, sinking … Read the full story by Wayne Friedman

The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, and it now represents 11.7% of … Read the full story by Joe Mandese

Across its entire portfolio, which includes Radar Online and OK Magazine, AMI Digital averaged 50 million monthly unique visitors, up 29% over the previous fiscal year. Read the full story by Sara Guaglione

YouAppi, a mobile growth platform, announced today that it has incorporated anti-fraud measures into its growth marketing platform, OneRun. Read the full story by Ben Frederick

That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today were briefed on the research by … Read the full story by Steve McClellan