Top Story
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to share their account information with Facebook. Read the full story by Ben Frederick
News
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. the same month in previous years. … Read the full story by Joe Mandese
News
More than 65% of app downloads occur as a direct result of searches in the app stores, which suggests that search has become a more important factor for mobile apps. Read the full story by Laurie Sullivan
Commentary
Undaunted by serial failures, Google remains determined to crack the social media market, with a new plan to piggyback social network features on one of its most successful existing platforms, … Read the full story by Erik Sass
News
Adelphic and Grapeshot announced that ad buyers can now use Live Audience, Grapeshot's pre-bid keyword targeting solution, via Adelphic's mobile-first programmatic media solution, to reach live
audiences. Read the full story by Tobi Elkin
News
VOD ad impressions are on pace to soar to $18 billion by the end of 2016 -- up from 11.5 billion a year ago and 6.3 billion in 2014. Some … Read the full story by Wayne Friedman
News
Jivox introduced a new set of capabilities that will enable brand marketers to build and deliver targeted video ad campaigns that are customized to individuals. Read the full story by Tobi Elkin
News
For all the talk about the impact of programmatic media buying on traditional media, a panel of agency experts said the transition is happening relatively slowly due to the historical … Read the full story by Joe Mandese