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Time Inc. is investing in a new comedy content vertical for advertisers: Jash. The two companies will likely create native advertising comedy content designed with specific brands, as well as … Read the full story by Sara Guaglione
News
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, a suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase
decisions online … Read the full story by Tobi Elkin
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At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and messaging platform designed for children
under … Read the full story by Joe Mandese
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Twitter has removed an image of a bowl of Skittles posted by Donald Trump Jr., the son and adviser to the GOP presidential nominee, as part of a campaign ad. Read the full story by Wendy Davis
Commentary
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a waste of money. But what is … Read the full story by Augustine Fou
Commentary
In its latest stab at mass-market relevance, Twitter plans to give regular users the power to make their own Moments. Set for a gradual rollout on Twitter's mobile apps, the … Read the full story by Gavin O'Malley
Commentary
The Federal Trade Commission is urging lawmakers to empower the agency to hold Internet service providers accountable for duping consumers. Read the full story by Wendy Davis
News
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt processes to keep up in order … Read the full story by Steve McClellan
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A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to pay for individual shows. Read the full story by Wayne Friedman
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Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week
session. Read the full story by Tobi Elkin
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The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London -- to service the account. The … Read the full story by Steve McClellan