Time Inc. is investing in a new comedy content vertical for advertisers: Jash. The two companies will likely create native advertising comedy content designed with specific brands, as well as … Read the full story by Sara Guaglione
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, a suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online … Read the full story by Tobi Elkin
At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and messaging platform designed for children under … Read the full story by Joe Mandese
Twitter has removed an image of a bowl of Skittles posted by Donald Trump Jr., the son and adviser to the GOP presidential nominee, as part of a campaign ad. Read the full story by Wendy Davis
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a waste of money. But what is … Read the full story by Augustine Fou
In its latest stab at mass-market relevance, Twitter plans to give regular users the power to make their own Moments. Set for a gradual rollout on Twitter's mobile apps, the … Read the full story by Gavin O'Malley
The Federal Trade Commission is urging lawmakers to empower the agency to hold Internet service providers accountable for duping consumers. Read the full story by Wendy Davis
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt processes to keep up in order … Read the full story by Steve McClellan
A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to pay for individual shows. Read the full story by Wayne Friedman
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Read the full story by Tobi Elkin
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London -- to service the account. The … Read the full story by Steve McClellan