Top Story
Google is starting up a new cost-conscious TV service -- a "skinny" bundle of TV networks, called "Unplugged." CBS is one of the first TV content providers to sign up … Read the full story by Wayne Friedman
News
adMarketplace announced on Wednesday the addition of several new partners to help advertisers find consumers seeking information, products and services outside of traditional search engines like
Google, Bing and Yahoo. Read the full story by Laurie Sullivan
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In a bid to increase the relevance of ads delivered to consumers across desktop and mobile, the IAB Tech Lab on Wednesday released the IAB Dynamic Content Ad Standard for … Read the full story by Tobi Elkin
Commentary
Playing matchmaker between brands and content creators, Pinterest just debuted what it's calling The Pin Collective. Per the effort, select publishers, production shops and independent creators are
being set up … Read the full story by Gavin O'Malley
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Without undermining or understating the power of video, for mobile games, there is a new impactful format that cannot be ignored - playable game simulation ads. Read the full story by Sagi Niri
News
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to target specific surveys to groups of … Read the full story by Laurie Sullivan
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Email marketing company Campaign Monitor announced a partnership with Microsoft on Wednesday, launching Campaign Monitor for Microsoft Dynamics. Read the full story by Jess Nelson
News
Video inventory management platform SpotX, and BrightLine, a provider of advanced TV and over-the-top (OTT) advertising announced a partnership to automate the purchasing workflow of advanced TV ads. Read the full story by Tobi Elkin
Commentary
For a moment there it looked like Salesforce was going to buy Twitter, until it didn't - but it turns out Twitter was never a serious long-term acquisition target anyway. Read the full story by Erik Sass