- Top Story
Despite higher CPMs during the third quarter, brands making social media buys saw strong performance for both direct response and brand awareness campaigns. Read the full story by Gavin O'Malley
- News
Though a 10-year-old media company, the Portland-based consumer technology reviews publisher doesn't have the same brand recognition as Engadget or CNET. Chief Revenue Officer Andrew Budkofsky and editor-in-chief Jeremy Kaplan … Read the full story by Sara Guaglione
CommentaryOnce a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur … Read the full story by Chuck Martin
NewsStreaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- desktop/laptop computers, mobile devices and tablets … Read the full story by Joe Mandese
- Commentary
Google is retreating from an ambitious program to extend its Gigabit fiber service to new neighborhoods. Read the full story by Wendy Davis
NewsThe startup is called Spotlight -- an SaaS venture created by two former Horizon employees, Rich Abend and Ryan Marshall, who worked at the agency's Scout Wellness operation. Horizon will … Read the full story by Larissa Faw
- News
Programmatic marketing platform Rocket Fuel Inc. reported third-quarter earnings late Tuesday, with net revenue of $62.6 million, slightly below the company's guidance of $63 to $66 million. Separately, the company … Read the full story by Tobi Elkin
- Commentary
Instead of consumers paying per movie, Vudu's new Movies On Us serves commercials. It is using ad tech firm Ooyala to optimize the inventory. Read the full story by P.J. Bednarski
NewsThe Video Advertising Bureau says people who access video-on-demand through pay TV providers watch 50% more of any given 30-minute prime-time program than live viewers, and 33% more than time-shifted … Read the full story by Wayne Friedman
- News
BloomReach took a leap into content management Wednesday, announcing the acquisition of Hippo, which allows companies to manage apps and Web properties. Financial terms of the deal were not disclosed. Read the full story by Laurie Sullivan
- News
In a white paper, self-service programmatic ad platform Choozle found that 37% of agencies are undecided about whether they trust programmatic buying to execute their ad orders. Read the full story by Tobi Elkin
