Barry Frey described home-based video media as "yesterday's business" with its viewership in "a tailspin" as he made a pitch for digital, placed-based ad media. He claims improved data collection … Read the full story by Adam Buckman
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the difficulties seem consistent across most industries … Read the full story by Laurie Sullivan
Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30, with $19.8 billion of the revenue coming from advertising -- up … Read the full story by Laurie Sullivan
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by the Duffer Brothers. It's all part … Read the full story by Laurie Sullivan
Jonathan Bellack, Google's director, product management, offered an update on the company's shift to dynamic allocation exchange bidding, and discussed a new capability called Audience Guarantee. Read the full story by Tobi Elkin
Evergage expanded its multichannel personalization capabilities on Wednesday with the launch of Evergage for Mobile Apps, extending its platform to Android devices and in-app messaging. Based just outside of Boston, … Read the full story by Jess Nelson
Cloud-based email delivery service SendGrid has added a consulting service to better support and increase return on investment of email marketing campaigns, announcing the availability of Expert Services on Thursday, Read the full story by Jess Nelson
How do you say to a child, "Your physical body will only get worse for the rest of your life. Today is your peak, and it only goes downhill from … Read the full story by George Simpson
'The New Yorker' has revamped its "Goings On About Town" section on its Web site, with a new, responsive design optimized for desktop and mobile viewing. It's also added more … Read the full story by Sara Guaglione
Facebook enables advertisers to prevent their ads from being shown to users who belong to certain "ethnic affinity" groups, according to a new investigation by ProPublica. Read the full story by Wendy Davis