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The new service is set to launch in early 2017. The deal includes live and on-demand programming from Disney/ABC Television Group networks and ESPN as well as Fox, Fox Sports, … Read the full story by Wayne Friedman
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Samsung will provide its proprietary 360 cameras and equipment, Gear 360, to journalists to use for their reports, which will be run by a team of virtual reality experts in … Read the full story by Sara Guaglione
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High app retention rates continue to be a challenge for those marketers that have not yet optimized their on-boarding experiences. In fact, just 21% of users are active on the … Read the full story by Gavin O'Malley
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Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention rates among consumers visiting its app … Read the full story by Laurie Sullivan
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A new trade organization launched on Monday to help marketers tackle the unification of customer data into a single, holistic profile. The Customer Data Platform Institute has been established as … Read the full story by Jess Nelson
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Print-triggered augmented reality advertising is coming to VR headsets. HTC just launched a new capability that can integrate physical print content into virtual reality environments. The so-called
Vivepaper involves printing … Read the full story by Chase Martin
Commentary
Lower-quality tablets aren't good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in the long run as detachables could easily … Read the full story by Gavin O'Malley
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Epicurious, the digital flagship of Conde Nast's Food Innovation Group, is making over a thousand new cooking videos available with the debut of the new "Epicurious Recipes & Food Videos," … Read the full story by Erik Sass
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Ad-tech provider Turn announced that it's integrated accredited video-viewability providers DoubleVerify, Integral Ad Science, and Moat. Read the full story by Tobi Elkin
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BuySellAds, a provider of Automated Guaranteed programmatic inventory, announced that National Public Media (NPM), which handles corporate sponsorship for NPR and PBS, selected the company's
Self-Serve Direct product as its … Read the full story by Tobi Elkin
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Expanding its ecommerce ambitions, Instagram plans to debut some new shopping tools next week. The coming changes should make it easier for users learn more about products without leaving the … Read the full story by Gavin O'Malley