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Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just one day after TubeMogul, a video … Read the full story by Tobi Elkin
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At a time of great uncertainly for Twitter, the social giant is losing its longtime Chief Operating Officer, Adam Bain. Despite its best efforts -- which included bringing back Jack … Read the full story by Gavin O'Malley
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Outstream video advertising provider Teads announced a cross-platform partnership with Time Inc. in which the publisher's sales teams will sell its outstream format, and Teads will fill outstream
campaigns across … Read the full story by Tobi Elkin
Commentary
Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the ad tech industry is coming from … Read the full story by John Motavalli
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Some Yahoo employees knew as far back as 2014 about a massive data breach that exposed the personal information of up to 500,000 account holders, the company said Wednesday in … Read the full story by Wendy Davis
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LinkedIn unveiled Sponsored InMail on Wednesday, a self-service marketing solution that helps digital marketers engage with target audiences on LinkedIn with personalized messages that render on
mobile or desktop. Read the full story by Jess Nelson
Commentary
Trump's use of social media was undoubtedly part of his success, but news media still seem to fail to understand why it played such a big role: simply put, because … Read the full story by Erik Sass
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Ad-tech company Criteo said it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic to products and attribute resulting sales. Read the full story by Tobi Elkin