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Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. Read the full story by Wendy Davis
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Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns from the actions visitors take on … Read the full story by Laurie Sullivan
Commentary
Facebook will now be better at tracking links shared on its platform, as well as rival social networks. That's thanks to a new deal to acquire CrowdTangle -- a social … Read the full story by Gavin O'Malley
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The Microsoft Bing Ads team continues to quietly build out a native search advertising network, testing it with a handful of advertisers and plans to roll out the platform early … Read the full story by Laurie Sullivan
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Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the day after, when mobile in-app video … Read the full story by Tobi Elkin
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The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that mobile was the primary go-to medium … Read the full story by Joe Mandese
Commentary
Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, or Airbnb, or Dollar Shave Club … Read the full story by Joe Mandese
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Crayon announced a $3.35 million seed funding round on Thursday for artificial intelligence (AI)-powered marketing analytics, placing total funding to date at just over $5 million. Read the full story by Jess Nelson