Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. publishers, consumers and other third parties … Read the full story by Joe Mandese
AppNexus filed confidentially for its IPO, according to a report in "The Wall Street Journal." The "Journal" report said AppNexus is looking for a valuation in the $1.5 billion to … Read the full story by Tobi Elkin
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party consumer behavioral data with TV homes. … Read the full story by Wayne Friedman
Will Apple's push to collect mapping data with drones help build out and support an ad-targeting network? Read the full story by Laurie Sullivan
Twitter is rolling out mobile support for Moments. "Create your own moments directly from your phone," Twitter CEO Jack Dorsey tweeted Wednesday. Twitter began giving regular users the power to … Read the full story by Gavin O'Malley
For a new spin on the classic holiday gift guide, Quartz has launched a feature in the format of a digital advent calendar, with each day unlocking a story exploring … Read the full story by Sara Guaglione
Roslyn Layton, an outspoken critic of the FCC's new privacy rules as well as the net neutrality rules, will join President-elect Donald Trump's transition team. Read the full story by Wendy Davis
The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug. Read the full story by Ari Rosenberg
If there are roughly 400,000 journalists, bloggers, and other potential influencers publishing in the English-speaking world, wouldn't it be great if you could send that press release about your lovingly … Read the full story by Mike Azzara