Turner will develop original shows with Snapchat from its TV series and brands, such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe. The effort targets Millennials. Read the full story by Wayne Friedman
Purch, a digital content and commerce firm, announced a new server-to-server integration for video header bidding in partnership with Index Exchange. Read the full story by Tobi Elkin
Criteo S.A. announced Wednesday that it has developed technology that contextually optimizes advertisements for individual consumers and renders the ad in real-time on a publisher's site without the need to … Read the full story by Laurie Sullivan
Pinterest is bringing on Brian Monahan as its new head of Vertical Solutions, the social network is expected to announce on Wednesday. Monahan, who most recently served as head of … Read the full story by Gavin O'Malley
The luxury magazine is distributed exclusively to subscribers of Bloomberg Terminal; now it will be free online. The magazine will lose a sense of exclusivity, given that its print edition … Read the full story by Sara Guaglione
Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, … Read the full story by Erik Sass
The new multicast network will launch in early 2017, featuring content curated from some of the digital creative producers. TBD will include Web series, short films, fashion, comedy, lifestyle, eSports, … Read the full story by Wayne Friedman
The campaign features rapid-first social media posts over a 90-day period. The campaign also includes display, video, and promotional posts, as well as banner ads and web design. Read the full story by Larissa Faw
The Huffington Post has hired Lydia Polgreen, editorial director of NYT Global at The New York Times, to be its new editor-in-chief, replacing co-founder Arianna Huffington. Polgreen will be only … Read the full story by Sara Guaglione
Real-time information provider Neustar announced enhancements to its identity data management platform (IDMP) with the release of a new data directory. Neustar's Data Directory aims to help marketers create and … Read the full story by Tobi Elkin
Increasingly, CPG brands are levering their social media advertising to generate first-party data that can be combined with third-party data from providers such as Datalogix and Nielsen Catalina to enhance … Read the full story by Ruth Arber