eMarketer was forced to significantly reduce its U.S. sales estimates. The research firm previously expected usage among U.S. adults to grow more than 60%, this year. But, according to a … Read the full story by Gavin O'Malley

Native ad-tech firm Nativo said it's working with Ceros, a content creation platform, to enable brands and publishers to deliver interactive native experiences. Nativo said Bloomberg Media will use both … Read the full story by Tobi Elkin

Purina leveraged the Salesforce Sales Cloud, Marketing Cloud and Pardot to first improve data quality, and then to leverage that data to make marketing content more personalized. Read the full story by Jess Nelson

According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals. Read the full story by John Motavalli

"2017 IRL" is the first series in a larger yearlong project on Bustle that features fashion, beauty, comedy, sex and relationship content. The empowerment theme will run across different verticals. Read the full story by Sara Guaglione

The digital marketing landscape is in a constant state of flux, and brands must be up to date on the latest trends to stay relevant. Social media, mobile and digital … Read the full story by Ulrik Bo Larsen