Top Story
The company's just issued Interaction report outlines the state of digital marketing and key issues and trends facing marketers during the coming year. Read the full story by Steve McClellan
News
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, airing 91 times -- including four … Read the full story by Wayne Friedman
News
The Atlantic's custom content studio Atlantic Re:think is partnering with the Tribeca Film Festival to expand the branded storytelling category of the festival, called the Tribeca X Award. Read the full story by Sara Guaglione
Commentary
Amazon Prime Video has earned big awards for "Transparent" and "Mozart in the Jungle." One analyst estimates Amazon has spent $250 million on original TV programming in 2016. Read the full story by Wayne Friedman
News
Rubicon Project and Integral Ad Science announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an individual ad placement level,
and is … Read the full story by Philip Rosenstein
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The largest health and beauty retailer in Asia and Europe has partnered with Rubikloud to leverage the company's data enterprise platform. Read the full story by Jess Nelson
Commentary
The FCC should let stand privacy rules that require ISPs to obtain consumers' consent before drawing on their Web-surfing behavior for ad targeting, consumer advocates say. Read the full story by Wendy Davis
News
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strategic Super Bowl LI ad plays, landing the brands in the top two spots either for search engine optimization … Read the full story by Laurie Sullivan
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RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results. Read the full story by Wayne Friedman
News
To chronicle and help their readers better understand the state of democracy in the 21st century, 'The Washington Post' has launched 'DemocracyPost,' an opinion page that covers the "challenges facing … Read the full story by Philip Rosenstein