That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also found that both groups also believe … Read the full story by Steve McClellan

Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sales platform for TV advertising, that will integrate clypd's national cable network inventory. The partnership aims to expand Tapad's … Read the full story by Tobi Elkin

The world is becoming a pretty technical place. The Internet of Things is surrounding us. Which sounds exciting -- until the Internet of Things doesn't work. Then what? Read the full story by Gord Hotchkiss

Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. Read the full story by Laurie Sullivan

Automation solutions firm PubMatic will expand its header bidding product offering to the mobile app ecosystem. The announcement extends the technology to mobile apps to offer app developers a way … Read the full story by Tobi Elkin

"Ten or 20 years from now, all the video you view will be on the Internet and one slice will be from Netflix," says Reed Hastings, company CEO, who promises … Read the full story by Laurie Sullivan

FCC Chairman Ajit Pai's recent move to roll back broadband privacy rules will leave subscribers more vulnerable to hackers, lawmakers say. Read the full story by Wendy Davis

Email on Acid polled 3,000 individuals who work in the email industry, including developers and marketers, and found that seventy-four percent plan to spend more time on their email marketing … Read the full story by Jess Nelson