Traditional pay TV distributors witnessed some of the steepest declines in fourth-quarter 2016, but adding in new "virtual" pay TV providers trimmed those drops. For many, this means cord-cutting has … Read the full story by Wayne Friedman

Coherent Path's Content Library aims to maximize marketing productivity and increase the return on investment of future campaigns by extending the lifespan of existing email assets. Read the full story by Jess Nelson

Among Twitter's efforts to give users more control: giving them the ability to mute certain keywords, phrases, and entire conversations from their notifications; trying to identify accounts as they're engaging … Read the full story by Gavin O'Malley

YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows YuMe to provide clients with campaign-level … Read the full story by Tobi Elkin

It will help support its mission of producing investigative journalism in the public interest - and hopefully counter the spread of "fake news" on social media. ProPublica argues that a … Read the full story by Erik Sass

Marfeel, which helps monetize mobile traffic, released technology on Wednesday that allows publishers to quickly integrate their news feeds with Apple News, which pulls the publisher's content into Apple's mobile … Read the full story by Laurie Sullivan

Only two industries remain desktop dominant in email opens, according to SendGrid's Global Email Benchmark report released Wednesday, compared to eight industries one year ago. Read the full story by Jess Nelson

"Our new approach injected tremendous uncertainty into the broadband market," FCC Chairman Ajit Pai said this week. Read the full story by Wendy Davis