Act-On officially launched Adaptive Journeys on Monday, aiming to solve the Holy Grail of marketing: delivering the best message, at the best time and across the best channel. Read the full story by Jess Nelson

A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a leading Wall Street equities firm. Describing … Read the full story by Joe Mandese

Are pure-play cable companies like Scripps in for a hard time in the budding streaming biz? A new bearish report from MoffettNathanson Research says 2017 could be a tough year. Read the full story by P.J. Bednarski

According to a new report from Strategy Analytics, consumers are interested in using their TV (and especially its remote) for purposes that go beyond entertainment. Read the full story by Aaron Baar

For well over a decade, the social media giant has expanded, but never lost sight of its central focus as a place for people to share experiences. Its latest move, … Read the full story by Fritz Brumder

Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are … Read the full story by Gavin O'Malley