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Act-On officially launched Adaptive Journeys on Monday, aiming to solve the Holy Grail of marketing: delivering the best message, at the best time and across the best channel. Read the full story by Jess Nelson

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Google hopes mass adoption will come a lot sooner. At the Mobile World Congress, Google VP of Virtual Reality Amit Singh announced that Google's VR platform Daydream will soon become … Read the full story by Laurie Sullivan
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A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a leading Wall Street
equities firm. Describing … Read the full story by Joe Mandese
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Are pure-play cable companies like Scripps in for a hard time in the budding streaming biz? A new bearish report from MoffettNathanson Research says 2017 could be a tough year. Read the full story by P.J. Bednarski
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According to a new report from Strategy Analytics, consumers are interested in using their TV (and especially its remote) for purposes that go beyond entertainment. Read the full story by Aaron Baar
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For well over a decade, the social media giant has expanded, but never lost sight of its central focus as a place for people to share experiences. Its latest move, … Read the full story by Fritz Brumder
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Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are … Read the full story by Gavin O'Malley

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Some 54% of U.S. TV homes have Netflix, versus 53% that have a DVR. This is the first time that TV homes with Netflix (including those sharing Netflix passwords) have … Read the full story by Wayne Friedman

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The new role, which is actually split between Hill Holliday and spinoff stand-alone media agency Trilia, is responsible for digital innovation and integration. Among other things, Proulx leads a team … Read the full story by Joe Mandese