The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search-engine queries. Read the full story by Laurie Sullivan

The new rules governing ad placements will allow publishers to place ads after every 250 words of editorial content in Instant Articles. That compares to the previous proportion of one … Read the full story by Erik Sass

Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. Using LiveRamp's IdentityLink product, Commerce Signals' clients will have … Read the full story by Philip Rosenstein

Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a … Read the full story by Wayne Friedman

Transformative as it has been, the mobile revolution has left Google's dominant market position largely intact. Indeed, the search giant will soak up the lion's share (40.7%) of domestic digital … Read the full story by Gavin O'Malley

"It's clear that consumers, who have grown accustomed to self-support in a search-engine environment, now also want the customer service function of their favorite brands to follow a similar suit," … Read the full story by Aaron Baar

Emails that close with a variation of "thank you" have a jump in response rates when compared to alternative email endings, according to a recent study by Boomerang. Read the full story by Jess Nelson

Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, tablet, smartphones and connected TV. Long-form … Read the full story by Wayne Friedman