One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the full story by Wendy Davis
Upday -- Axel Springer's mobile news aggregator -- has signed on to Inneractive's INNEX mobile ad exchange. Upday was born out of an exclusive pre-installation partnership with Samsung. Read the full story by Gavin O'Malley
Amplify Credit Union boosted annual profit 400% after partnering with Salesforce last year, as well as increasing email open rates by 45% and click-through rates by 20%. Read the full story by Jess Nelson
In an effort to redefine the role of a TV within the home and further connect consumers to their content, Samsung just launched more than one smart TV product. The … Read the full story by Chase Martin
OpenAP will be a single platform for agencies and advertisers to integrate into their planning systems for advanced audience targeting and independent measurement within premium content. Read the full story by Wayne Friedman
The new rules governing ad placements will allow publishers to place ads after every 250 words of editorial content in Instant Articles. That compares to the previous proportion of one … Read the full story by Erik Sass
With the goal of enabling media buyers to buy native video at scale, Sharethrough and TripleLift will expand integrations with The Trade Desk to allow in-feed native video placements to … Read the full story by Tobi Elkin
The move furthers the advertising software company's business model of creating self-service tools that give marketers insight into pricing. The new platform also provides transparent reporting that shows advertisers' campaign … Read the full story by Laurie Sullivan
It's been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it settled a big case with the retailer Lord & … Read the full story by Tobi Elkin
Looking at new digital pay TV businesses, the BMO Capital Markets study shows that U.S. over-the-top subscription video-on-demand services like Netflix will rise to $17.4 billion by 2020, from $10.9 … Read the full story by Wayne Friedman