Following Facebook's lead, Twitter is rolling out a "Lite" version of its flagship app. Around the world, the struggling social network knows that slow mobile networks, costly data plans, and … Read the full story by Gavin O'Malley

The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate non-search ads from serving up next … Read the full story by Laurie Sullivan

Demandbase, a B2B enterprise marketing company, Wednesday unveiled a new Web site personalization product powered by artificial intelligence. Read the full story by Jess Nelson

Last week the Media Rating Council finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in the moment while they are out … Read the full story by Tobi Elkin

Time Inc., the nation's largest magazine publisher, announced a strategic partnership with Speakr, a media-buying platform connecting brands to social media influencers, to create an influencer network for Time Inc., … Read the full story by Erik Sass

A consortium of eight network TV programmers calling itself the Advanced Target Standards Group, led by programmatic platform for audience-based TV advertising clypd, has announced a set of guidelines and … Read the full story by Wayne Friedman

Gen Z, ages 7 to 19, mostly use Google to conduct online searches, only 25% favor online search ads, 22% like mobile display ads; 23%, video on laptops or PCs; … Read the full story by Laurie Sullivan

Responding to the furor over brand safety, Adobe announced a partnership between its newly created Adobe Advertising Cloud and Grapeshot, a provider of brand-safety tools. Adobe said Grapeshot is its … Read the full story by Tobi Elkin