Ev Williams just sold roughly $4 million worth of Twitter stock, according to a fresh SEC filing, while a company rep says he could ultimately unload upwards of 30% of … Read the full story by Gavin O'Malley

From January through April 5 of 2017, Hulu has spent $38.3 million in national TV advertising -- more than double the amount it spent during the same period a year … Read the full story by Wayne Friedman

Google has been creating a steady drip of new developments in recent weeks as it seeks to assure marketers that it's addressing brand safety issues. A new program for marketing-mix … Read the full story by Tobi Elkin

OpenAP -- a consortium of three major TV/media companies -- has revealed new details about its effort to offer consistent TV audiences, and other key elements, for advanced TV media … Read the full story by Wayne Friedman

Two agency executives, who report that they've vetted "dozens" of PTV platforms in the past two years, offered their own checklist of critical platform capabilities during MediaPost's TV Insider Summit. Read the full story by Karlene Lukovitz

The Trump administration is trying to unmask the operators of the account @Alt-USCIS, which criticizes the president's immigration policies. Read the full story by Wendy Davis

Mic has raised $21 million; the new investment bridges a gap between agencies and publishers. Dutch magazine-reading service Blendle has received new investments from 'Financial Times' owner Nikkei and Amsterdam-based … Read the full story by Sara Guaglione

News Corp has a new chief of digital advertising solutions. Jesse Angelo, CEO and publisher of the New York Post, has been tapped to oversee a new advertising platform to … Read the full story by Sara Guaglione

Facebook introduced significant improvements to its Instant Articles feature on Friday, adding new tools that encourage email subscription recruitment for publishers. Read the full story by Jess Nelson

Apparently the brain trust at AOL worked months coming up with Oath, the name chosen to house nearly three dozen of AOL's and Yahoo's brands. They had planned to spring … Read the full story by George Simpson