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Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current video metrics and historical
benchmarks. Read the full story by Laurie Sullivan
News
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in digital ad … Read the full story by Tobi Elkin
Commentary
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right. Read the full story by Laurie Petersen
Commentary
The new tool, called Social A/B, offers streamlined testing and optimization techniques for headlines, images and introductory copy for content published on Facebook. The tool is linked to publishers'
Facebook … Read the full story by Erik Sass
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The mobile tool for the Web and Google mobile app helps consumers find similar items. Today it supports a small group of product types, but Google says it will expand … Read the full story by Laurie Sullivan
Commentary
The shift from tried and true desktop formats, like banner ads, is just one aspect of mobile marketing motivating brands and agencies to re-think their mobile strategies this year. Here … Read the full story by Maggie Mesa
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Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal that seeks to answer
questions about … Read the full story by Joe Mandese
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Vivendi, which now owns Dailymotion, is on the prowl for advertiser support, and possibly, a deal with a telco or two. Read the full story by P.J. Bednarski
News
Former 'Wall Street Journal' writer Mossberg is editor-at-large and co-founder of 'Recode' and executive editor of 'The Verge,' brands owned by Vox Media. He writes a weekly column for both … Read the full story by Sara Guaglione