The response published Tuesday focuses on being "blind" to gender when compensating an employee through their base salary, bonus and equity based on the role, job level, location and performance … Read the full story by Laurie Sullivan

Ever wonder about the level of skepticism when more savvy customers continue to ask themselves: Am I looking at fake/slightly fake news or native advertising from a big brand? Read the full story by Wayne Friedman

Trying to prove its worth to brand partners, Twitter is expanding its partnerships with Nielsen and comScore and teaming up with several other third-party measurement firms. Brands can now to … Read the full story by Gavin O'Malley

With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate standards. The process of developing DOOH … Read the full story by Philip Rosenstein

As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital advertising supply chain, said on Tuesday … Read the full story by Tobi Elkin

One of the most stringent studies so far is "Association of Facebook Use With Compromised Well-Being: A Longitudinal Study," published in the American Journal of Epidemiology. Read the full story by Erik Sass

Now, ad-block users will hit a hard wall when they arrive at TheAtlantic.com. The site gives readers two options: whitelist the site, or pay for an ad-free subscription. Read the full story by Sara Guaglione

Decreasing email volume per month drives increased subscriber engagement, a recent study by SendGrid says. Marketers should look to strategies that limit inbox overload and email fatigue. Read the full story by Jess Nelson

SparkPost and Iterable announced a partnership on Tuesday that combines SparkPost's email infrastructure with Iterable's growth marketing platform. Read the full story by Jess Nelson