For the first time, more than half of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile ads -- a 77% surge of … Read the full story by Sara Guaglione
Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company to either be acquired or go … Read the full story by Jess Nelson
Expanding its war on "false news," Facebook just released a broad plan to stop bad actors from spreading misinformation on its platform. Read the full story by Gavin O'Malley
Oracle unveiled new chat features and adaptive intelligence to its Customer Experience (CX) Cloud Suite at the company's Las Vegas conference, Oracle Modern Customer Experience. Read the full story by Jess Nelson
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform. Adobe is the first Bing Ads … Read the full story by Laurie Sullivan
The last few years have seen an explosion in public discussion and thought leadership around best practices in Hispanic marketing. Forget the articles and white papers. And dispel the marketing … Read the full story by Jose Villa
The deal gives marketers access to an "always-on" team of writers, directors, and producers from Broadway Video. Content will run on all linear and digital platforms. Jeep will be the … Read the full story by Wayne Friedman
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology that will enable multiple media types to compete in one unified auction. In conjunction with the launch, the … Read the full story by Tobi Elkin