In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to make targeting technologies available through a … Read the full story by Philip Rosenstein

Viewability rates for in-app video ads are pretty strong when it comes to rewarded video in gaming apps, according to Tapjoy. The company said its in-app video ads achieved 98% … Read the full story by Tobi Elkin

eBay has incorporated machine-learning algorithms into its marketing outreach to personalize email messages and display ads. Read the full story by Jess Nelson

The Interactive Advertising Bureau's (IAB) fourth annual video ad spend study found that advertiser investment in original digital video programming has nearly doubled over the past two years, with 80% … Read the full story by Tobi Elkin

Artificial intelligence is either going to wrest control of advertising and marketing back from the grips of the consumer - or it is going to destroy civilization. At least that's … Read the full story by Beth Donnelly Egan

The subscription-based Rights Cloud platform is based on the number of digital assets and tracks and monitors licensing and distribution rights for content on specific devices. The database supports all … Read the full story by Laurie Sullivan

Investopedia scores a 114% increase in email newsletter page views, using Sailthru's technology. Read the full story by Ray Schultz

Developers are building machine learning and predictive analysis technology into products using nearly 20 years of data that the site collects, says Dave Domm, senior director, product development, Cars.com. Read the full story by Laurie Sullivan

TV networks will not surrender any more of their prized TV advertising inventory anytime soon. We can only assume, for the near term, these will be fee-based deals. But down … Read the full story by Wayne Friedman

Under the new rules, companies engaged in online publishing can only hire personnel who have been approved by the central and local governments. Their workers must obtain official reporting credentials … Read the full story by Erik Sass