In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, which advises over 400 brands on … Read the full story by Steve McClellan
Radius, a B2B predictive marketing software provider, unleashed a host of new integrations on Tuesday that help marketers target customers across multiple channels with data-driven initiatives. Read the full story by Jess Nelson
"Voluntary guidelines do not provide the certainty needed to entrepreneurs, innovators, and anyone else with an idea," lawmakers say in a letter to FCC Chair Ajit Pai. Read the full story by Wendy Davis
In a new report, "Game On," looking at YouTube targeting of gamers, Strike Social finds that many gaming marketers are creating YouTube advertising that "appeals to the lowest common denominator, … Read the full story by Aaron Baar
Though each company's involvement will vary, based on the project, generally Tribeca Studios will create long-form content and Vox Creative will produce complementary digital video to be distributed on Vox … Read the full story by Sara Guaglione
Brands want to know which digital channels are most effective along the consumer journey, and how they're able to increase not only favorability, but also conversion. The focus for advertisers … Read the full story by Danielle Shamos
Through the relationship, British Telecommunications will use Rubicon's technology to manage programmatic sales across various platforms including mobile in-app, mobile Web, video and desktop. Rubicon's platform will manage both open … Read the full story by Philip Rosenstein
On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device with a 7-inch video screen that goes on sale in June and offers video calling to other Echo devices … Read the full story by Laurie Sullivan
Driven by three burgeoning trends -- social listening, "digital storytelling," and real-time marketing -- a majority of big marketers plan to boost both their internal staffing and their overall spending … Read the full story by Joe Mandese
Asia-Pacific will experience the highest growth in email marketing over the next eight years, according to a recent report by Transparency Market Research. Read the full story by Jess Nelson
Paid search and product listing ads running on Google reveal that more women want outfits for one-time use, enabling newcomers like Rent The Runway to move in and take market … Read the full story by Laurie Sullivan