"Advertisers were led to believe that Facebook's video advertising performed better -- and was therefore more valuable -- than it really was," marketers argue. Read the full story by Wendy Davis

Bloomberg executive Todd Swidler is joining Twitter as the new global head of live business. He is is credited with launching Bloomberg Media's digital video news unit and growing its … Read the full story by Gavin O'Malley

Mobile is no longer just about the device; it's a state of being. Now, marketers must refocus mobile strategies around the entire user experience and serve up content that is … Read the full story by Scott Anderson

Revenue from the Salesforce Marketing Cloud experienced the largest surcharge this financial quarter, growing 56% to $289 million. Read the full story by Jess Nelson

Amazon has been granted a video-based search engine patent as Dish adds Alexa Voice services to its TV platform. Read the full story by Laurie Sullivan

The social network is preparing a new initiative through its Journalism Project to give local news a higher profile and more accessibility for Facebook users. There is also a new … Read the full story by Erik Sass

About 25% of those who read a review made a purchase within a few hours, 42% within a day or less, and 79% within a week or less, a study … Read the full story by Laurie Sullivan

Aiming to address poor ad quality, Conversant said it will guarantee that client campaigns will meet or beat industry standards for ad quality including brand safety, viewability, and ad fraud … Read the full story by Tobi Elkin