Account-Based Marketing platform Demandbase announced the closing of $65 million in new financing on Thursday, bringing total funding to date to more than $150 million. Read the full story by Jess Nelson

Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements on the Web, app and connected … Read the full story by Philip Rosenstein

Amid growing disillusionment among publishers with Facebook's Instant Articles, the social network is hoping to win back some favor by making its publishing service compatible with other major platforms. It's … Read the full story by Erik Sass

The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media agencies and brands can select first- … Read the full story by Wayne Friedman

A new study by fraud detection company Fraudlogix finds that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. … Read the full story by Tobi Elkin

Today, marketers are able to use cars in an even more powerful way. By combining Internet functionality with the traditional automobile, the connected car has become one of the most … Read the full story by Blll Ogle

Hearst is reorganizing its automotive advertising sales and marketing operations for all its print and digital titles under one division called Hearst Autos. Before this, each of magazine brand had … Read the full story by Sara Guaglione

The Trump administration has publicly voiced its intention to deconstruct the administrative state; it has relegated the vast American media industry to the league of enemies. Most significantly, it has … Read the full story by Philip Rosenstein