Despite highly publicized programming attempts, broadcasters lost the total day viewership race to ad-supported cable in June for the first time ever. Read the whole story
L90 has partnered with Unicast to fully integrate the SUPERSTITIAL non-banner advertising format across its premium network of partner sites. Read the whole story
Rankings for the top 15 programs on basic cable networks as compiled by Nielsen Media Research for the week of June 26-July 2. Read the whole story