PubMatic, a supply-side platform (SSP) for programmatic advertising, on Tuesday rolled out brand safety and ad quality technology called "Brand Shield for Buyers." PubMatic … Read the whole story

The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three … Read the whole story

Google has rolled out a free, ad-supported music service that allows people to try Google Play Music without paying. The ad-supported radio service aims … Read the whole story

Instagram has reimagined its search feature to become more of a source for images and videos during breaking news events. The announcement, made Tuesday, … Read the whole story

In this new phase, Mondelez said, the companies will be focusing on the fastest-growing consumer behaviors -- video consumption and mobile commerce -- working … Read the whole story

The venture is called KidinaKORNERCreate and will focus on integrating music and branded content. According to WPP, its designed to enable "both artists and … Read the whole story

From location-based ad targeting to programmatic partnerships, Foursquare has recently been busy bulking up its ad operations. Taking a break to focus on user … Read the whole story

Although TV set manufacturers continue to ramp up 4K TV production, one new study now says it will take up to 10 years for … Read the whole story

Ad company Turn has been hit with a second lawsuit stemming from its use of a controversial "supercookie" tracking technology, which enabled the company … Read the whole story

Jelli -- which launched in 2009 as a "social radio" service to let fans engage with local radio stations in real-time -- ditched social … Read the whole story