Radio Jury President Paul Reardon, executive creative director, Whybin\TBWA Group Melbourne, Australia, described the winning radio spot as "somber," "harrowing," and "absolutely amazing." Cyber … Read the whole story
Major retailers and online merchants including Amazon, eBay, Sears Holdings, Etsy and Google Shopping are following Walmart's lead and say they will no longer … Read the whole story
MDC Partners doesn't have a shot at Coca-Cola or P&G media assignments, but CFO David Doft told an investor conference Wednesday that all the … Read the whole story
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Privacy advocates are sounding the alarm about an Internet Corporation for Assigned Names and Numbers proposal that could make it impossible for people to … Read the whole story
Search marketers need to get better at product descriptions, helping consumers size clothing, and matching competitors' prices. An estimated $6.1 billion in annual returns … Read the whole story
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On average, most CMOs hold that job for less than two years.. Ever wonder why? A major contributing factor is the lack of fact-based … Read the whole story
A little over half of consumers are not that concerned with the traditional, seasonal starting up of TV shows -- typically in September. In … Read the whole story
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
A group of consumers want a federal appellate court to reject Yahoo's bid to immediately appeal a class-action suit over the company's email scanning … Read the whole story
Michael, who currently serves as executive director, account management overseeing the agency's Lexus National and Dealer Association accounts, has been with the shop for … Read the whole story
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story
