MediaPost Publications - Online Media Daily 09/13/2000

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Summer Olympics and New Season Ratings Availability and Definitions
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Nielsen Media Research released an advisory intended to explain what TV ratings will be available during the Summer Olymics, when they will be released, … Read the whole story
Banner Ads Become "Worn Out," Study Finds
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Manhattan-Pacific Multimedia has released a study showing that as frequency of exposure to banners increases, click-through rates decrease. Read the whole story
Mobile Consumers Respond Positively to Wireless Text Advertising
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Study reveals high acceptance of wireless marketing, substantial click-throughs and high brand recognition in trial. Read the whole story