MediaPost Publications - Online Media Daily 01/26/2001

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Current Swoon Won't Last
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According to Forrester, digital marketing will reach $63 billion in the US, while online advertising alone will rise to $42 billion worldwide by 2005. Read the whole story
Web Surfers Get A Jump Start On Tax Season
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Nielsen//NetRatings says traffic to Intuit.com rockets 93% and IRS.gov jumps 57%. Read the whole story
Companies Team to Measure Effects of Online Branding and Wireless
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Two companies today announced a partnership that will combine their respective expertise in technology and marketing research to advance online brand advertising and wireless … Read the whole story