Online Media Daily
Thursday, February 22, 2001
  • XFL Giving Sponsors Extra Ads

    The XFL's viewership is down, way down, and they're going to do something about it. Read the whole story

  • TV Ratings Roundup

    "Survivor II" and "Friends" are still battling it out on Thursday nights. Read the whole story

  • Portal Traffic Decline Won't Hurt Portal Ads

    It seems that the decline in Web portal traffic would lead to a complementary decline in portal advertising, but that's not necessarily the case. Read the whole story

  • Case Study: Nabisco Email Ads Launch Website

    To launch its newest website, Nabisco, the Parsippany, NJ packaged foods giant, turned to email newsletter advertising. Read the whole story