According to an independent study conducted by Fairfield Research, Inc., 18.0 million workers regularly made corporate purchases based on seeing an ad run in … Read the whole story
"The game will be over in the next six or eight months and the industry will decide on one, two or maybe three players," … Read the whole story
Ad serving companies and privacy advocates can't seem to agree on just how much consumer information should be collected and used in the quest … Read the whole story
More than 100 companies from 15 countries recently met in Barcelona to discuss advertising standards, metrics and privacy issues for wireless advertising recently. Read the whole story