The new eMail Marketing Report from eMarketer forecasts that $2.1 billion will be spent on email marketing by year-end 2001, a 110% increase over … Read the whole story

According to a recent interactive TV study by TechTrends, Inc., most major pay TV networks can simplify their ITV programming decisions by recognizing which … Read the whole story

The "Survivor" finale vaulted CBS to victories last week in total viewers and key demographics, but NBC hung in there surprisingly well -- both … Read the whole story