Cable channels will start selling the bulk of their 2001/02 ad slots this week, and advertising agencies are already insisting on big discounts. Read the whole story
One way of gauging the popularity of Web advertising is to find out how many new brands are being advertised. Read the whole story
As the dot-com advertising bonanza fades into distant memory, the just-concluded advertising market for next fall's TV season is sure to set the tone … Read the whole story
It's not just dot-coms going down the tubes. Late last week, Dimac Direct, one of the leading direct marketing agencies, shut its doors. Read the whole story