With click through rates approaching zero, Internet advertisers are looking for other ways to measure online advertising, and perhaps another way to justify it. … Read the whole story

E-cards are nothing new, but SharedGreetings e-cards, launched yesterday, will be sponsored by advertisers and will include a sweepstakes element to induce consumer excitement. Read the whole story

"Pint-sized" is hardly the right description for children's appetite for sports media, according to a just-released report from Statistical Research, Inc. Read the whole story