Interep reports that the percentage of national radio dollars directed toward the advertiser-favored 25-54-year-old demographic has dipped below 50%. Read the whole story
NBC continued to rule the primetime ratings in key demographics last week behind its Monday reality hits, while CBS surged to the top in … Read the whole story
Need to know what make of car your prime online targets drive? R. L. Polk & Co. and Jupiter Media Metrix today launched a … Read the whole story
Universal Pictures is teaming up with Mondo Media, a San Francisco Web entertainment syndicator, to promote American Pie 2. Here's what they have planned. Read the whole story