Last month, the Wireless Advertising Association unveiled a comprehensive set of proposed standards for WAP, SMS and PDA advertising. Today, those proposals became official … Read the whole story

Competitive Media Reporting today released its mid-year forecast, predicting that full-year 2001 ad spending will decline by 2% from $104.5 billion in 2000 to … Read the whole story

Paid placement within search engines is one of the emerging bright spots in the otherwise gloomy online advertising and marketing arena, Jupiter Media Metrix … Read the whole story