MediaPost Publications - Online Media Daily 09/04/2001

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Ad Spending Continues to Fall
by
Advertising spending for all media fell 5.9% for the first half of 2001 compared to first-half revenues in 2000, according to the latest figures … Read the whole story
Anatomy of a Campaign - Toyota
by Ken Liebeskind
The online portion of Toyota's Camry 2002 campaign, featuring a wealth of advertising at AOL Time Warner and MSN, is said to be the … Read the whole story
European Ad Takeover Craze May Hit U.S.
by
Now that British media buying firm Tempus Group Plc has two suitors eager to take its hand, U.S.-based advertising companies may find that the … Read the whole story