Microsoft’s recent multi-front promotional plan for the X-Box gaming platform has emerged as a key strategy as the brand competes against Nintendo and Sony … Read the whole story
The annual advertising-media mating dance is about to begin, and murmurs of hope are emerging that the worst may be over. Read the whole story
The World Advertising Research Center has recently re-launched at www.WARC.com, and if you’ve ever needed to find an obscure stat – such as ad … Read the whole story